How to Choose the Right Insurtech Platform for Your Business?

 How to Choose the Right Insurtech Platform for Your Business?

Insurance technology is gaining momentum and is set to continue on its course of growth and success. It is about using technology to drive efficiencies in the insurance industry. According to reports, the global insurance technique market size was valued at $2.72 billion in 2020. 

Choosing the right insurtech platform can help you improve your business’ efficiency and productivity and save time and money. There are many different types of insurance technology media available on the market today, such as peer-to-peer (P2P) insurance, parametric insurance, microinsurance, blockchain technology, and AI-assist technology.

The following article will explain the features to check while choosing the right insurance technology media for your business.

Analyze Your Business Needs 

Before looking for the best insurance technology platform, you first need to understand your business needs. 

  • Are you looking for new revenue opportunities?
  • Is it essential that your data is secure?
  • Do you want the ability to customize the insurance tech media for your policies?
  • What are your risk management priorities?

Understanding these specific questions will help you find the right fit for your business.

Find the Right Insurance Technology Media Platform 

Once you understand your business needs, it is time to explore and compare different options. According to experts, insurance technology media can be categorized into five categories:

Peer-to-peer (P2P) Insurance  

Peer-to-peer (P2P) insurance is a social model where two or more people exchange risk. This insurance method is gaining popularity as it allows people to directly connect and share financial risks.

P2P insurance is an effective solution for communities that have been excluded from the traditional insurance market. It enables racial, ethnic, and religious minorities to access affordable coverage while building trust between policyholders.

The popularity of social media platforms indicates that the sharing economy provides excellent growth opportunities, and P2P insurance is no exception. 

Parametric Insurance 

Parametric insurance uses a metric such as weather conditions or traffic flow for assessing risk. The insured only needs to provide some basic information about themselves, and the insurance tech platform then calculates a premium.


Microinsurance is a new model that provides simple products at an affordable price while delivering high-quality service to customers. With the help of technology, insurance tech media can connect millions of small risks while providing coverage against potential events such as crop damage or vehicle breakdowns.

Blockchain Technology 

According to experts, blockchain technology is the most widely used insurance tech media for transactions today due to its security and transparency features. However, there are still some doubts about how much help the applications of blockchain technology can provide insurance companies in their day-to-day operations.

Artificial Intelligence (AI) Assist 

Artificial Intelligence (AI) assist technology helps insurance companies to make decisions based on accumulated data. The technology needs to be implemented correctly, as it can improve the experience of all customers by presenting them with effective risk management solutions.

Get Expert Insights

To get expert insights about the best insurance tech platforms for your business, you can participate in events such as the Insurance Innovation Summit 2017. Several experts and industry players share their insights with attendees at this annual event so they can choose the insurance tech media that best suits their needs.

You can gain insights by connecting with other businesses at this summit or through seminars, workshops, and roundtables conducted before the event.

Check The Product Details

Once you have identified the insurance tech platforms that seem to suit your needs, make sure to check all product details before making a final decision. It includes checking different premium rates for similar coverage, comparing other customer support options, and reviewing additional features like discounts.

Verify The Product

Finally, you can verify the insurtech platform through online reviews. You should also consider checking comments from other businesses that had a positive experience with a certain insurance technology media. It will help get a clear picture of the insurtech platform that provides the best product for your business.

Once you have chosen the platform, it is time to read all customer reviews. It will help you understand how satisfied customers are with the product and what prospects this media has.

Compare The Prices 

Finally, find out if the price of the platform is reasonable for your budget. Depending on the platform, it can significantly impact your rates.

With these six easy steps, you can choose the best insurance technology media for your business needs. After identifying the essential features and ensuring that all product details are suitable, you will make an informed choice.

Final Thoughts

Insurance technology is stimulating growth in the insurance industry, but choosing the right platform for your business is essential. The right platform can help you deliver effective risk management solutions to your customers, increase your company’s profitability, and keep customer relationships strong.

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