Search Engine Optimization (SEO) is a technique of increasing the amount and quality of site visitors to a particular website, usually a personal web page, by using Search Engine Optimization strategies. SEO aims at increasing the rankings in search engine result pages (SERPs). The main objectives of SEO are visibility, placement and speed of results. In short, SEO helps to achieve higher positions in search results for targeted keywords.
Search engine optimization is mainly targeted at search terms that are not highly competitive. The main objective is to attract visitors who will be potential customers. SEO aims at free traffic rather than paid or direct traffic.
why is SEO so important When the internet was introduced SEO became one of the most important tools of marketing. It gained popularity as the best marketing tool. SEO mainly depends on the use of popular keywords or phrases over long-term period. This is possible through carefully selecting the right combination of keywords and synonyms. Keywords can be chosen which best describe the products or services being offered.
When the internet marketing was at its initial stages, SEO was used for promoting websites. Today, the focus has shifted towards online advertising. Online advertising requires designing a highly effective ad that attracts visitors. A good search engine should have the ability to effectively discern between irrelevant or valuable links and provide relevant results based on relevancy. This can be achieved through carefully choosing keywords.
Keywords and phrases should be chosen carefully. These should be related to your target market and website. Keywords should also be in accordance with the requirements of the search engine. The selection of keywords is a crucial part of SEO. Your competitors will also be doing their bit in the field and will be using similar keywords to make their ads visible on the SERPs.
An organic search engine ranking is determined by various factors including the amount of back links a page has, the amount of authority it possesses, and the popularity it receives from searches conducted on particular keywords. It is important for your page to enjoy a natural growth in popularity if you want to achieve good rankings in the search engine result pages (SERPs). You should avoid reciprocal linking in order to preserve the Page Rank of your website. A SERP rank ensures a high position in search engine results for particular keywords and a successful internet marketing campaign.